Upstream Festival Impact Facts: A Year-by-Year Overview
Welcome to the Upstream Festival Impact Facts page. As a community-driven startup and scale-up event in the Netherlands, Upstream Festival connects entrepreneurs, investors, corporates, policymakers, and talent to drive positive change in the world. Held annually in Rotterdam , the festival focuses on providing access to capital, markets, and talent while fostering innovation.
This page compiles key facts and metrics from our official Impact Reports for each year from 2020 to 2025. These insights highlight the festival's growth, economic impact, and role in the Dutch startup ecosystem. Whether you're a founder seeking inspiration, an investor exploring opportunities, or a researcher analyzing trends in European entrepreneurship, these data points showcase Upstream's contributions to scaling businesses and building a sustainable future.
The inaugural Upstream Festival, held September 21–25, 2020, adapted to global challenges with a hybrid format, delivering 46 sessions over 5 days and uniting the Rotterdam Metropolitan Region’s innovation ecosystem.
– Up to €500K: 46.6%
– Up to €2M: 20.7%
– Up to €5M: 13.8%
– Up to €10M: 13.8%
– €15M+: 5.2%
– 11 keynotes
– 10 panel discussions
– 3 conferences
– 9 workshops
– 4 challenges
– 3 info sessions
– 4 matchmaking sessions
– 2 incubator visitsAverage rating: 4.4 stars.Topics: Circular Economy, Smart Digital, Smart Energy, Social Inclusivity.
"At Upstream you find people who maybe think alike, maybe think differently. Interact with them, get new ideas, get inspired and create a movement together." – Michiel Muller, CEO of Picnic.
The second Upstream Festival, held September 20–24, 2021, featured a hybrid format with curated events focused on providing startups and scale-ups access to talent, markets, and capital, promoting the transition to the Next Economy.
– Netherlands: 47.8%
– UK: 17.4%
– Germany: 13%
– Norway: 6.5%
– France: 6.5%
– USA: 4.3%
“The reality is that we have never been so forewarned about what is going to happen. But we have also never been so forearmed to do something about that.”– Paul Polman, former CEO Unilever
Held May 31–June 2, 2022, Upstream transformed the Rotterdam Metropolitan Region into a vibrant hub for startups, scale-ups, investors, corporates, policymakers, and students to collaborate on positive global impact, with a focus on access to capital, markets, and talent.
– Seed: 58.6%
– Series A/B: 34.5%
– Growth: 6.9%
“Founders very often they have the same questions, the same challenges, so meeting each other, sharing things, connecting is really important for a very well-functioning start-up community.”– Constantijn van Oranje, Special Envoy Techleap
Held May 23–25, 2023, Upstream transformed the Rotterdam Metropolitan Region into a hub for startups, scale-ups, investors, corporates, policymakers, and students, with themed days focused on talent, capital, and growth to drive positive impact.
"Seeing how this event has grown in a few years is truly amazing. From a small online edition to a regional event across four cities (with almost 50 side events!), including our beloved Rotterdam. So many connections, so many new business ideas, so many new collaborations. From finding co-founders and investors to getting corporate and governmental support, it shows me again how important resilient ecosystems are. Rotterdam is one of them, and Upstream Festival is its demonstration; Not created for profit, but built up from the ground by many collaborators and partners to make a true impact." – Hans Scheffer, Entrepreneur, Founder & CEO at Helloprint
Held May 28–29, 2024, Upstream Festival featured a dynamic two-day program across the Rotterdam Metropolitan Region, uniting startups, scale-ups, investors, corporates, and ecosystem builders with a focus on curation, collaboration, and sustainable growth in the Dutch startup scene.
– B2B: 70.1%
– B2C: 15.1%
– B2B2C: 14.2%
– C2C: 0.6%
Startup solution scope:
– Software: 63.4%
– Hard- & Software: 20.7%
– Hardware: 16%
“Upstream Festival was a tremendous success. Inspiring to see a platform dedicated to nurturing the entrepreneurs of tomorrow.”– Hicham Shatou, CEO of LeQuest
Held May 21–22, 2025, Upstream Festival delivered a dynamic two-day program with three stages across the Rotterdam Metropolitan Region, uniting startups, scale-ups, investors, corporates, and ecosystem builders through curation and collaboration to foster sustainable growth and innovation.
– Seed: 67.4%
– Early growth: 28.3%
– Late growth: 4.3%
Investor solution scope:
– Hard- & Software: 66.3%
– Software: 30.1%
– Hardware: 3.6%
NL Startup Competition: 16 pitches, €10K cash prize for winner (ExCulture by Aisling Foley).
"Big shoutout to Lars Crama & team for pulling off a fantastic Upstream Festival again this year. Personally joined during Capital Day with 4impact and had many inspiring conversations with passionate founders during the day and in the evening at the Co-Financing Our Future | CoFoF investor dinner in BlueCity (010). Keep up the great work!" – Victor Straatman, Entrepreneur & EIR at 4impact Capital